A new movie released by Harley Davison is portraying a different approach on the interpretation of classic riding. With a clear aim at young riders, the movie shows different modified Harleys adapted for stunt riding, flat track, dirt track and other eccentric methods of having fun, more suited for a Husqvarna then a cruiser type motorcycle.
Roll Your Own is the name of the new marketing campaign and the Harley Davidson US Marketing Director Dino Bernacchi stated that ,, The new work shows there is no one way to ride a Harley. The new creative is about each rider defining their independence and attitude, whether kicking up dirt on the track or sliding through the curves on ice.’’
Over the last fifteen years, Harley Davidson tried more and more to attract new and young riders to the HD brand. With the V-rod , the 883 Iron and later with the Street series, Harley is getting more and more in to the hooligan/free spirit attitude . As the traditional Harley fan base is getting older and older this kind of riding approach can only be saluted by the young rebels out there.