It’s official. Mercedes-AMG and MV Agusta announced a strategic partnership in the marketing/sales area. Moreover, Mercedes-AMG will buy 25% interest in MV Agusta.
There is no news about the transaction value, but it is certain that Mercedes will have an influence over MV Agusta. The Germans will name a person in MV Agusta’s board of directors and, according to the official press release, it will be a long-term partnership.
According to the press release, an important part of the deal is regarding the marketing/sales department. „Mercedes-AMG will help MV Agusta to further expand globally and to accelerate our growth“, says Giovanni Castiglioni, Presidend and CEO of MV Agusta.
„Through the cooperation in the area of marketing and sales, we will be able to attract new target groups for both companies all over the world“ says Wilko Stark, Vice President Daimler Strategy & Mercedes-Benz Cars Product Strategy and Planning.
The rumor about this acquisition started more than a year ago. Moreover, there were two promotional videos in 2013 regarding MV Agusta and Mercedes-AMG.