Vespa released an ad using the smartphone app Waze to showcase the difference between travelling the city by car or by scooter.
Vespa seems to have a very clever marketing department. And to prove this, it looks like Vespa teamed up with smartphone app Waze to create a TV commercial. The Traffic Jam Effect by Vespa , as the ad is named, shows how long it will take you if you choose to reach a destination using a car or a motorcycle, a scooter in this case.
Probably the ad got banned, because it is difficult to find it on the Internet and when you finally do, it’s marked “not accessible” or “private”. But we managed to find it on YouTube and you can see it up next.